A long time ago in a galaxy far, far away.
Social media has been used to build excitement by the release of the teasers/trailers. There are verified social media accounts promoting the film, some which are audience participating to promote and fan made accounts. Also, websites...
There is a campaign where you enter and two grand prize winners have the chance to win and receive 4 tickets to meet the cast, walk the red carpet, and attend the premiere of Star Wars: The Force Awakens in London or LA. The winners & guests will enjoy free flights to the premiere and a stay in a 4 star hotel. The franchise is even on a mission 'Star Wars Force for Change' which supports 15 causes where you can donate and get Merchandise and more. Harrison Ford even surprised fans on Skype promoting for the cause.
Social media is effective and successful as it caters to a wide variety of audiences. There are also multiple ways of sharing details of the film and more. Videos, tweets, statuses, showing support through likes, comments and shares. May social media be with you.

